Children 1st Launches ‘Nurseries for the NHS’ Fundraising Campaign | Children 1st Day Nurseries

Children 1st Launches ‘Nurseries for the NHS’ Fundraising Campaign

Children 1st Launches ‘Nurseries for the NHS’ Fundraising Campaign

Children 1st Day Nurseries has created an initiative to raise money for the NHS and show support for fellow keyworkers during the Covid-19 crisis.   

Inspired by the amazing achievements of Captain Tom Moore and the continuing sacrifices made by NHS frontline staff, Children 1st Day Nurseries has launched the ‘Nurseries for the NHS’ fundraising campaign. The company is calling for the involvement of children and families across the UK so this becomes an initiative involving the whole early years sector.  The project will raise money for NHS Charities Together, the same charity for which Captain Tom raised £28 million.

As a tribute to Captain Tom, with the aim of raising as much money for the NHS as possible, and to show what those at the other end of the age spectrum can achieve, children at several Children 1st nurseries have already begun getting active and fundraising.

All activities have been based on the theme of ‘100’. For example, in Newark, toddlers completed 100 laps of the nursery’s large garden. In Long Eaton, children and staff made 100 cupcakes that were collected by local people during their afternoon walks (social distancing was enforced) and in Stoke, children and families have been sending in 100 silly selfies which have been shared on social media.

Showing support for fellow keyworkers and involving children who can’t attend nursery.

Many of Children 1st Day Nurseries’ 24 settings remain open to support the children of frontline NHS staff and keyworkers. It was decided that launching a fundraising campaign for the NHS would be a great way for the nursery staff to show support for other key workers and also provide fun activities for children attending nursery.

At all settings, non-keyworker children and their families who are unable to attend nursery during the lockdown have been invited to take part, helping them to continue to feel part of the nursery community. For example, in Newark, alongside children toddling at nursery, those at home have taken part, sharing their efforts through social media.

An Invitation to all in Early Years.

Children 1st has extended an invitation to nurseries nationally to join the ‘Nurseries for the NHS’ campaign believing that as well as fund raising for the NHS, the initiative is a great way of bringing nursery communities together.

Whilst this is a hugely troubling time for the early years sector with many nurseries expected to close permanently because of Covid-19, great efforts have been taken by many companies to ensure they have stayed open during the crisis, enabling key workers to carry out their essential roles safe in the knowledge that their little ones are being well looked after.

Adrian Mason, Managing Director of Children 1st Day Nurseries said: “We hope that the campaign will raise a significant amount of money for NHS Charities Together and that our families, and those attending other nurseries, can join in and have some fun during lockdown.”

“People are welcome to do whatever type of fundraising they like to help raise money, as long as its 100 of something. It could be 100 star jumps in the back garden, or 100 laps around the block on a micro-scooter. Whatever it is, we invite people to take part, film it, share it on social media using the hashtag #NurseriesfortheNHS and then make a donation on the ‘Nurseries for the NHS’ Go Fund Me page.”

Purnima Tanuku OBE, Chief Executive of the National Day Nurseries Association comments: “It’s such a difficult time for everyone at the moment, but in particular for nurseries and their dedicated practitioners who are key workers on the front line making sure other key workers can do their essential jobs.”

“In spite of all this, we are so proud that Children 1st along with many other nurseries across the country are doing something proactive and positive.”

Donations to the ‘Nurseries for the NHS’ campaign can be made via Go Fund Me at the following link

If you would like to get involved.

 If you would like to take part in the ‘Nurseries for the NHS’ fundraising campaign, please:

  1. Decide on an activity, making sure it is something that requires 100 repetitions
  2. Film yourself and your family doing it
  3. Post it on social media
  4. Be sure to include the hashtag #NurseriesfortheNHS
  5. Make a donation to NHS Charities Together via the Go Fund Me Page above.


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